Situated just below Malaysia and north of the Riau Islands of Indonesia, it is in a strategic position to serve as a kind of middleman for transactions between neighboring states, which is, in essence, what Singapore has been since Sir Stamford Raffles founded it as a hub of the East India Company in It is a small city state, housed on a single island, with a diverse population. It is not a manufacturing base, nor does it exploit its subterranean depths for minerals and metals. No, it is a hub. Stuff moves through here. Money circulates and congeals here.

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Brent Luvaas: studying youth culture in Indonesia Brent Luvaas in Indonesia When Brent Luvaas spent in Indonesia as an exchange student from UC Santa Cruz, Yogyakarta had only "one coffee shop inside this exclusive little mall, and the only people who went there were rich, and they were the only ones with cell phones. By Jacqueline Tasch When he returned as a Fulbright fellow, "every corner had a coffee shop, more people could afford to go, and everyone had a cell phone, even some of the guys pulling rickshaws.

All these young people had begun using the newly available media resources, particularly the Internet, to start clothing labels, record labels, and to participate in a much more active way in the production of media. Clothing is made in relatively small batches, perhaps 80 items in a particular design, distributed in 10 cities.

That means makers can see something on the Web, and using tools like Photoshop, produce the merchandise virtually overnight. A company called , for example, writes its brand name on top of the Nike swoosh. Because Luvaas is a graduate student in anthropology, his interest goes beyond the style to the substantive impact on the larger society.

Luvaas has also noted that political dialogue is much freer than during his last visit, and Islam is more of a presence. Some of the young women entrepreneurs wear headscarves with their T-shirts and jeans. Luvaas says youth in Indonesia have now edged out their Los Angeles counterparts in terms of their fashion savvy.


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Tell others about this book Lorem About DIY Style Armed with cheap digital technologies and a fiercely independent spirit, millions of young people from around the world have taken cultural production into their own hands, crafting their own clothing lines, launching their own record labels, and forging a vast, collaborative network of impassioned amateurs more interested in making than consuming. DIY Style tells the story of this international do-it-yourself DIY movement through a major case study of one of its biggest, but least known contingents: the "indie" music and fashion scene of the predominantly Muslim Southeast Asian island nation of Indonesia. Through rich ethnographic detail, in-depth historical analysis, and cutting-edge social theory, the book chronicles the rise of DIY culture in Indonesia, and also explores the phenomenon in Europe and the United States, painting an evocative portrait of vibrant communities who are not only making and distributing popular culture on their own terms, but working to tear down the barriers between production and consumption, third and first world, global and local. What emerges from the book is a cautiously optimistic view of the future of global capitalism - a creative, collectivist alternative built from the ground up.


Brent Luvaas: studying youth culture in Indonesia






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